For my personal logo, I chose orange because it's a mix of red and yellow. So it mixes the emotions of optimism, hope, motivation and positivity.

The upward facing triangle symbolizes upward motion, stability and soft edges.
The right pointing triangle symbolizes progression, moving forward, and future.
The downward triangle symbolizes caution, danger and dangerous objects ahead. The left facing triangle symbolizes regression, and decreasing power.

I chose the font of apple chancery because it had the long tails on the letters, and it was a built in italic that made me think that it was very fancy. If I had chosen a times new roman font, it would have been boring, and my audience wouldn't want to look at what my logo says.