My group's final project was a bandwagon type project, trying to make you feel as if everyone has my product, and that you will want to buy it too. Our product name is DubFresh and it is a version of Tooth Tunes, except it's for teens. You are able to load your own music into the toothbrush and you can jam out while you brush your teeth. The concept of this commercial was that a teenager (me) was in his room and hadn't brushed his teeth yet. When he is asked why he hasn't, it's because it's too boring. He is tossed the toothbrush and runs enthusiastically to the bathroom. Once he starts brushing his teeth, his music begins and he rocks out to a great brushing session. After he finishes, he is very pleased and proceeds to the hallway to convince everyone to buy this product after he used it.
